Component Library
HEADLINE & TAGLINE IDEAS
Short/Impactful
“Long-Term Care: Secure Your Future, Protect Your Loved Ones.”
“Plan for Tomorrow’s Care, Today.”
“Your Roadmap to Confident Long-Term Care Planning.”
“Long-Term Care Simplified—with AI Insights.”
Medium-Length
“Worried About Future Care Costs? Discover a Smarter Way to Plan.”
“Long-Term Care Doesn’t Have to Be a Guessing Game—We Use AI to Help You Prepare.”
“Safeguard Your Wealth, Family, and Peace of Mind with Personalized LTC Planning.”
Longer/Conversational
“Aging Happens. Don’t Let Unexpected Care Costs Undermine Your Retirement. Here’s How We Can Help.”
“Stop Guessing About Future Care Needs. Our AI-Powered Process Predicts Your Likelihood, Timing, and Costs—So You Can Rest Easy.”
“Families Deserve Better Than Last-Minute Scrambles. Our AI-Enhanced Process Brings Clarity to Long-Term Care Planning.”
INTRODUCTORY PARAGRAPHS
Short Option
Long-term care is one of the biggest financial wildcards in retirement. Even if you’re healthy now, there’s a good chance you or a loved one will eventually need extra care—costs can skyrocket fast. That’s why we use Waterlily, an AI-driven prediction and planning tool that helps you see your potential care path long before it’s urgent.
Medium Option
Planning for long-term care can feel overwhelming—but it doesn’t have to be. Whether you’re exploring care options for yourself or looking ahead for loved ones, our firm partners with Waterlily, an innovative AI platform that forecasts your unique risk factors, potential care needs, and associated costs. By gathering just a few key details in a 3–4 minute survey, you’ll get personalized projections that reveal how a long-term care event could impact your finances and your family. Armed with these insights, we can help you create a strategic plan to protect your assets, preserve your retirement, and support the people you love most.
Longer Option
Life takes unexpected turns, and long-term care (LTC) is a prime example of that uncertainty. For many families, the cost and logistics of caregiving become a huge burden—financially and emotionally. The challenge? Most of us underestimate how likely we are to need care or assume it will be covered by standard health insurance.
Fortunately, new technology is bringing clarity to LTC planning. Our firm partners with Waterlily, an AI-powered tool that uses more than 500 million data points to estimate your unique care risks and possible timeline—everything from the likelihood of needing home health aides to the cost of facility-based care in your ZIP code. In just a few minutes, you’ll see a personalized care plan that highlights not just “how much,” but also “when,” “how long,” and “how your family may be involved.” Then, we work with you to build a comprehensive strategy—whether that’s leveraging insurance, annuities, or other funding methods—to ensure you and your loved ones stay financially secure. It’s LTC planning, simplified.
“WHY LONG-TERM CARE MATTERS” SECTIONS
Short Bulleted Points
70% of individuals over age 65 will need some form of long-term care.
Health insurance and Medicare typically don’t cover extended care costs.
Costs can reach six figures for even one year of nursing home or assisted living.
Family caregivers often sacrifice work and personal health.
Planning now protects your finances, health, and family relationships.
Medium “Reasons” List
High Likelihood – According to government data, the majority of those over age 65 will face at least some LTC needs in their lifetime.
Financial Impact – Costs for home health aides, assisted living, or nursing facilities can escalate quickly, jeopardizing retirement savings.
Family Burden – If no plan is in place, adult children or spouses often become unpaid caregivers, leading to emotional and financial stress.
Peace of Mind – Knowing you have a roadmap—whether it’s through insurance, self-funding, or a combination—allows you to focus on enjoying retirement without constant “what-if” worries.
Longer Educational Copy
Understanding long-term care (LTC) is crucial for a secure retirement. As people live longer, they may need help with daily activities like bathing, dressing, or medication management for months or years. Traditional health insurance, including Medicare, rarely covers these extended services. Without a clear LTC plan, families risk depleting savings or scrambling to find affordable care.
That’s why our approach combines professional guidance with AI-driven insights—providing realistic projections of potential care needs and costs. By planning early, you can avoid last-minute crises, protect your assets, and reduce the burden on your loved ones. Whether you’re 40, 50, or 70, now is the time to ensure a strategy is in place.
ABOUT OUR AI-PARTNER: WATERLILY
Short Blurb
We’re proud to partner with Waterlily, an AI-powered platform that predicts your potential LTC needs. In just a few minutes, you’ll see a forecast for your future care requirements, costs, and how family might be involved, all based on 500+ million data points.
Medium Blurb
Waterlily is revolutionizing LTC planning by using machine learning algorithms to analyze personal health info, family medical history, and local cost data. It goes beyond basic “average cost” estimates—giving you a detailed view of likely care timelines, progression of needs, and what this could mean financially. That’s the power of personalized, data-driven insight.
Longer Explanation
What is Waterlily and why does it matter for your long-term care plan? Think of it as having a personal research team and data scientist, all rolled into one. Waterlily collects and analyzes over 500 million data points on aging, caregiving, and local cost factors. When you fill out a quick online survey (3–4 minutes), its AI engine compares your health profile, demographics, and location with extensive datasets, creating a personalized LTC projection—decades before any care is needed.
You’ll see everything from the likely age care might begin, to how many hours per week might be handled by family, to whether you can expect at-home help or a nursing facility for the more advanced stages. Armed with this clarity, we can then talk about different ways to pay for care—insurance, annuities, self-funding, or a combination. The result? A custom plan that fits your life, your goals, and your budget.
CALL-TO-ACTION (CTA) EXAMPLES
SIMPLE CTAs
CONVERSIONAL CTAs
Longer/Encouraging CTA
Take the Next Step Toward Security: If you’re ready to protect your finances and spare your loved ones the stress of ad-hoc caregiving, click below for a quick 3-minute survey. We’ll follow up with a personalized LTC forecast—and options to fund it.
“HOW IT WORKS” STEP-BY-STEP MODULES
Short 4-Step Layout
1
Answer a Few Questions
We’ll ask basic info about your health, location, and preferences.
2
AI Generates a Personalized Care Timeline
See when care may start and how long it might last.
3
Review Cost & Funding Options
Compare self-funding vs. insurance vs. annuities.
4
Create a Comprehensive LTC Plan
We’ll help finalize your plan and integrate it with your overall retirement strategy.
Medium 3-Step Layout
1
Share Your Details (3–4 minutes)
You’ll fill out a simple intake form covering your health status, family history, and where you’d prefer to receive care.
2
Receive Your AI-Powered Report
Waterlily’s sophisticated algorithms instantly predict your LTC needs—timing, intensity, and costs—plus how family caregivers might factor in.
3
Plan With Confidence
We’ll discuss the results, evaluate coverage options, and build a long-term care plan that fits seamlessly into your retirement strategy.
In-Depth 5-Step Explanation
1
Initial Consultation
We begin by discussing your goals and concerns, setting the stage for proactive LTC planning.
2
Data Input
In just a few clicks, you’ll fill out Waterlily’s secure intake form about your health and financial picture.
3
AI Analysis
Using millions of data points, Waterlily generates a detailed projection of your future care needs—timelines, costs, and expected caregiving hours.
4
Review & Recommendations
We sit down to interpret the results together. This might include exploring long-term care insurance, hybrid life policies, annuities, or simply setting aside specific assets.
5
Implementation & Monitoring
Once we select the best solution, we’ll integrate it into your financial plan, monitor changes in your health or family situation, and adapt as needed.
SAMPLE FAQS
Short FAQ
Medium FAQ
Longer FAQ w/ Explanations
FEATURED “BENEFITS” BLOCKS
Short Bulleted Benefits
Personalized Forecasts
No more guesswork—see your potential care timeline and costs.
Streamlined Experience
A simple 3–4 minute survey yields powerful insights.
Actionable Insights
Understand ROI on insurance vs. self-funding vs. annuities.
Family-Centric Approach
Predict caregiving burdens on loved ones and plan accordingly.
Confidence & Peace of Mind
Avoid last-minute panics or draining your nest egg.
Medium-Highlight Features
Personalized AI Predictions
Instantly model your future LTC requirements, from early in-home assistance to full-time care.
Local Cost Data
Get region-specific cost estimates to ensure realistic budgeting.
Family Care Analysis
Understand how much care might be provided by relatives—and whether more professional help is likely needed.
Comprehensive Funding Comparisons
Evaluate everything from long-term care insurance and life/LTC hybrids to annuities and self-funding strategies.
Longer “What Makes This Unique?”
Real Data, Real Results
Instead of vague averages, Waterlily’s predictions draw from half a billion data points on aging trajectories, healthcare utilization, and care costs.
Clear ROI Comparison
The platform breaks down how various funding options—like LTC insurance, annuities, or lump-sum investments—stack up specifically for your personal timeline.
Empowering Conversations
Because Waterlily’s outputs are visually clear and easy to understand, it turns an uncomfortable topic into a manageable discussion. Families see a plan that feels tailored, not forced or sales-driven.
Time-Saving & Cost-Effective
In just a few minutes, you walk away with insights that might otherwise take days of manual research—or might never get done at all.
“SUCCESS STORIES”/TESTIMONIAL-STYLE COPY
Example #1 (Short)
Example #2 (Medium)
Example #3 (Long)
EDUCATIONAL CALL-OUTS
“Shocking Stats”
Did You Know?
of people over 65 need some form of long-term care.
of Waterlily users choose an LTC-related insurance product after seeing their personalized results.
Median annual cost
of a private nursing home room
in many areas—and rising.
“Family Impact” Paragraph
Family Impact
Family Care Is Expensive, Even If It’s ‘Free.’ When adult children or spouses become primary caregivers, the hidden cost is their lost income, added stress, and potential health declines. By having a plan for professional care—or at least a caregiving framework—you can lighten the load on loved ones.
“Why You Need a Plan Now” Mini-List
Why You Need a Plan Now
Coverage Costs Less at Younger Ages
Prevent Asset Depletion
Reduce Stress on Family
Lock In Predictable Care Options
11. OBJECTION-HANDLING SECTIONS
Short
"I’m Healthy—Why Plan Now?"
Precisely because you’re healthy! LTC coverage is more affordable and easier to qualify for when you have no pre-existing conditions. Plus, building a plan early secures your family’s future options.
Medium
“Aren’t We Overreacting? My Parents Never Needed a Nursing Home.”
Every family’s experience is different, and longevity is increasing across the board. Many who live longer eventually need some assistance—sometimes for months, sometimes for years. Having a plan doesn’t mean you’ll definitely need it; it means you’ll be protected if you do.
Longer
“I Already Have Life Insurance—Isn’t That Enough?”
Life insurance is designed to provide a payout to your beneficiaries after you pass away. Some life policies have LTC riders, but not all. If your existing policy doesn’t address extended care needs—or if the benefit is too small—your beneficiaries could still be on the hook for any uncovered LTC expenses. By reviewing your Waterlily forecast, you can see if a gap remains and whether a new policy, rider, or annuity would better fill it.
“NEXT STEPS” / CONCLUSION COPY
Short “Wrap-Up”
Ready to see how you might fare with long-term care? Click below to start our quick 3-minute assessment. You’ll get a personalized plan powered by Waterlily’s AI and an invitation to discuss the results with our team.
Medium Summary
Long-term care planning doesn’t have to be daunting. Thanks to AI, we can move beyond guesswork to build a data-driven, highly personalized LTC roadmap. Whether you’re exploring options for yourself or helping your parents, we invite you to take advantage of our easy online intake. In just a few minutes, you’ll see a possible path for future care needs—and together, we’ll design a plan to fund it.
Longer Conclusion
We believe everyone deserves confidence about the future—especially when it comes to health and aging. By partnering with Waterlily, we can show you precisely how long-term care might fit into your retirement reality. It’s not about selling fear; it’s about providing clarity and solutions. With just a few moments of your time, we’ll have the insights we need to protect your finances, your time, and your loved ones.
We encourage you to schedule a meeting, fill out the Waterlily survey, or reach out with any questions. Let’s turn an intimidating “What if?” into an actionable plan that supports the life you want to lead.
DISCLAIMERS & NOTE SECTIONS
Short Disclaimer
Disclaimer: The information provided by Waterlily is based on predictive modeling and does not guarantee actual outcomes. Neither we nor Waterlily provides medical, legal, or tax advice. Always consult with a qualified professional regarding your specific situation.
Medium Disclaimer
Disclaimer: Waterlily’s projections are estimates derived from extensive data. Actual care needs and costs may vary due to unforeseen medical or financial circumstances. We do not sell insurance or annuities directly through Waterlily; all recommendations are for educational purposes. Consult your financial, legal, or health professionals for personalized advice.
Longer Legal/Compliance Note
Important Note: Waterlily’s platform uses machine learning algorithms and extensive datasets to predict potential long-term care scenarios. These predictions are not guaranteed. Neither [Your Firm Name] nor Waterlily is liable for deviations from projected outcomes. Long-term care solutions or insurance products may have specific underwriting requirements, exclusions, and limitations. Please review all policy details carefully before making any purchase decisions.
MYTH VS. FACT SECTION
Short Bullets
MYTH
“Medicare will cover my long-term care costs.”
FACT
Medicare typically covers only short-term rehabilitative care—not prolonged custodial care.
MYTH
“Long-term care is just about nursing homes.”
FACT
It often starts with in-home help, which can be just as expensive over time.
MYTH
“I’m healthy, so I don’t need to think about LTC yet.”
FACT
Planning while healthy can save thousands in premiums and stress later on.
Expanded Example (medium/long)
Myth #1
“Medicare covers all long-term care.”
Reality
Medicare covers only short-term rehab or skilled nursing immediately following a hospital stay. Extended custodial care—bathing, dressing, meal prep—often isn’t included. Families may end up paying out of pocket or depleting assets if there isn’t a solid LTC plan in place.
Myth #2
“We can rely on Medicaid if we run out of money.”
Reality
Medicaid is means-tested, requiring nearly all your assets be spent down first. Even then, Medicaid beds in facilities can be limited. By planning proactively, you keep more control and options over the care you receive.
Myth #3
“Healthy people don’t need LTC insurance or planning.”
Reality
Ironically, healthier individuals may live longer and have a higher chance of needing LTC at some stage. Plus, coverage is more affordable and easier to qualify for when you’re healthy.
GLOSSARY OF LTC TERMS
A quick reference to demystify jargon for prospective clients.
ADLs (Activities of Daily Living): Basic tasks like bathing, dressing, eating. In many insurance policies, needing assistance with 2+ ADLs triggers benefits.
Custodial Care: Non-medical support (e.g., help with ADLs), typically not covered by Medicare.
Hybrid LTC Policies: Life insurance or annuity products that include LTC benefits.
Elimination Period: The “waiting period” in an LTC policy before benefits start paying out.
Inflation Rider: An add-on that increases your policy’s benefit over time to match rising care costs.
COST BREAKDOWN SECTION (WITH HYPOTHETICAL EXAMPLES)
Simple Table Format
Type of Care
Monthly Cost (Est.)
Annual Cost (Est.)
In-Home Aide (20 hrs/wk)
$2,000 – $3,000
$24,000 – $36,000
Assisted Living Facility
$4,000 – $6,000
$48,000 – $72,000
Nursing Home (Private)
$4,000 – $6,000
$96,000 – $144,000
(All figures approximate; actual costs vary by ZIP code.)
Narrative Example
Understanding Local Costs: In many metropolitan areas, a private nursing home room can exceed $120k per year. For a 4-year care window, that can total half a million dollars—without inflation factored in. By leveraging Waterlily’s AI-driven ZIP-code data, we’ll show you exactly what to expect in your area.
FAMILY DISCUSSION GUIDE SECTION
Brief Tips
Schedule a “Family Finance Night.” Dedicate time to discuss both parents’ and adult children’s roles and expectations.
Use a Neutral Tool: Something like Waterlily’s AI-driven predictions can break the ice by showing data, not just opinions.
Assign Care Roles in Advance: Who will handle finances? Who coordinates medical visits?
Plan for Respite: Even if family provides some care, plan for times when professional help is needed.
Conversational Example
Not sure how to begin the LTC talk with Mom and Dad? Start by sharing your own plans or concerns. For instance, say, “I recently learned that care costs can exceed $100k a year. Have you thought about how that might work for you, if needed?” Then, propose exploring Waterlily’s quick survey together for personalized insights. Having an unbiased report makes the conversation less emotionally charged and more solution-focused.
COMPARISON CHART SECTION (INSURANCE OPTIONS)
Example Table
Option
Pros
Cons
Traditional LTC
Lower premiums if purchased young
Premium increases possible
Life w/ LTC Rider
Death benefit + LTC coverage
Typically more expensive upfront
Hybrid Policy
Guaranteed benefit, flexible usage
Larger lump sum may be required
Self-Funding
No underwriting, full control of funds
Risk of running out if care needs are high
Annuity w/ LTC Rider
Potential to double/triple payouts for care
Requires insurability/underwriting
Use Waterlily’s detailed projections to see which option might yield the best ROI for your situation.
Conversational Example
Not sure how to begin the LTC talk with Mom and Dad? Start by sharing your own plans or concerns. For instance, say, “I recently learned that care costs can exceed $100k a year. Have you thought about how that might work for you, if needed?” Then, propose exploring Waterlily’s quick survey together for personalized insights. Having an unbiased report makes the conversation less emotionally charged and more solution-focused.
“COMMON MISTAKES” OR “PITFALLS TO AVOID”
Short Bullet Highlights
Waiting Too Long to Start Planning: Premiums rise with age and health changes.
Underestimating Inflation: Care costs can grow faster than general inflation.
Ignoring Family Caregiver Burnout: Even if family is willing, personal and financial strain can be huge.
Focusing Solely on Price: The cheapest policy might have restrictive coverage or short benefit periods.
Medium Paragraph
Top Pitfalls to Dodge:
Last-Minute Purchases: By the time you realize you need LTC coverage, it may be too late to secure affordable rates—or any coverage at all.
One-Size-Fits-All Planning: Relying on national averages overlooks personal health risks, family support, and local cost differences.
Skipping Plan Reviews: Life changes—health events, moves, new family responsibilities—can alter your LTC outlook. Annual or biannual reviews keep your strategy current.
INTERACTIVE/ENGAGEMENT IDEAS
Mini LTC Quiz
Encourage visitors to take a quick quiz like:
How many hours of care does a family caregiver typically provide in a week?
Does Medicare cover 24/7 custodial care?
What’s the average monthly cost for assisted living in your state?
Then reveal answers with explanations.
End with a call to action:
“Ready to see your personalized risk and cost? Check out Waterlily!”
Downloadable Checklist or PDF
Offer a free “Long-Term Care Readiness Checklist” that covers:
Gathering personal/medical info
Calculating potential retirement income shortfalls
Reviewing existing insurance policies
Discussing LTC preferences with family
Scheduling a professional consultation
Include a form that captures their email address in exchange for the PDF.
“TEAM INSIGHTS” OR “OUR APPROACH TO LTC”
Short Vision Statement
“We believe in proactive planning, not crisis management. By integrating Waterlily’s AI platform, we ensure that your LTC strategy is grounded in data—giving you confidence and control at every stage.”
Medium Approach Outline
Discovery & Education: We explain LTC basics, share real client stories, and introduce you to Waterlily.
Customized Analysis: You complete the Waterlily survey, we analyze results, and cross-check with your broader financial plan.
Transparent Recommendations: From LTC policies to estate documents, we offer clear options—no pushy sales.
Ongoing Support: LTC planning isn’t set-and-forget. We revisit your plan as life evolves and coverage needs shift.
EXTENDED CASE STUDY OR SCENARIO EXAMPLES
Scenario: “The Smith Family”
Situation
John (68) and Karen (66) are healthy, with a decent retirement account but no LTC coverage.
Waterlily Results:
Shows a 62% chance John will need care within 10 years, at an estimated total cost of $220,000. Karen’s risk is somewhat lower, but care for dementia could last longer if it happens.
Solution:
They decide on a hybrid life policy with an LTC rider, ensuring coverage for up to 4 years. They also earmark a small portion of their IRA for out-of-pocket costs.
OUTCOME:
Peace of mind that they won’t erode their entire retirement if one of them needs extended care.
Scenario: “Mid-Career Planner”
Situation
Katie (45) still has 20+ years before retirement. She’s concerned about her mother’s recent LTC crisis and wants to plan ahead.
Waterlily Results:
Suggests around age 80 for likely LTC needs, with a fairly moderate cost if she remains in good health.
Solution:
Buys a traditional LTC insurance policy early—premiums are affordable at her current age. Ties LTC planning into her overall estate strategy.
OUTCOME:
Substantial potential savings on premiums over time, plus a flexible plan that can be updated as her health changes.
DEEP-DIVE EDUCATIONAL MODULES
“Beyond Just Insurance” Paragraph
Long-term care planning goes far beyond picking an insurance policy. It includes deciding where you prefer to receive care (home vs. facility), how to involve family members, how to safeguard assets through trusts or Medicaid planning, and how to handle potential transitions if you or a spouse can’t live independently. Our process with Waterlily helps make these conversations more concrete and less hypothetical.
“Estate Planning Integration” Short
LTC planning and estate planning go hand in hand. If you exhaust assets on care, there may be little left to pass on. By proactively estimating LTC costs, you can structure your estate documents—wills, trusts, powers of attorney—in a way that protects your legacy.
ADDITIONAL CALL-TO-ACTION STYLES
Story-Driven CTA
Educational CTA
Appointment CTA
Book a 20-minute LTC Review Call—We’ll walk you through your Waterlily results and show you exactly how to protect your finances and family.
LEGAL/PROFESSIONAL STATEMENTS (Extended Versions)
Professional Disclaimer
We do not offer or sell insurance products directly through Waterlily. All recommendations are advisory in nature. Please consult a licensed agent or your state’s department of insurance for specific product details.
HIPAA & Data Security Notice
Waterlily follows HIPAA-compliant data protocols to secure your personal health information. Neither Waterlily nor [Your Firm Name] sells or shares your private data with third parties for marketing purposes.
Investment Advisory Disclosure
This information is for educational purposes only and does not constitute investment advice. All financial decisions should be made after reviewing your unique situation with a qualified professional.
TESTIMONIAL-STYLE “SOCIAL PROOF” (MORE VARIATIONS)
Client Quote Snippet
Industry Expert Endorsement
Video Testimonial Prompt (text describing a future video):
"Create an interview and gather a real quote for a testimonial"
“ALTERNATIVES TO WATERLILY” PARAGRAPH
If you want to show you’re transparent and unbiased:
“How Does Waterlily Compare to Other LTC Calculators?”
We appreciate that other tools like Genworth’s Cost of Care Calculator or standard financial planning software offer basic LTC estimates. However, Waterlily is unique because it uses AI modeling on over 500 million data points, factoring in personal health, family caregiving patterns, and local cost inflation. It doesn’t just give you an average—it shows you a tailored projection and helps you build a step-by-step plan to fund it.
“WHAT HAPPENS AFTER YOU RECEIVE YOUR REPORT?” SECTION
Short
Review: We’ll schedule a time to interpret the data with you.
Discuss Options: LTC insurance, hybrid policies, annuities, or a mix.
Implement: Secure coverage, set aside funds, or coordinate legal documents.
Medium/Long
Once Waterlily generates your personalized LTC forecast, we’ll walk through it together, highlighting key findings:
Your estimated age of care onset and likely care duration.
Predicted monthly costs in your region, including potential inflation.
The percentage of care hours that might fall on family vs. professionals.
With that information, we’ll compare multiple solutions. This might include checking your eligibility and premium costs for LTC policies, exploring annuities with enhanced payouts, or simply earmarking part of your portfolio for self-funding if that’s a better fit. Our goal is to create a solution that aligns with your comfort level, budget, and overall financial plan.
HOLISTIC “RETIREMENT READINESS” FRAME (IF YOU WANT LTC AS PART OF A BIGGER NARRATIVE)
LTC as a Cornerstone of Your Retirement Plan
Retirement isn’t just about income streams and investment portfolios—it’s also about preparing for possible health and caregiving needs. Alongside your 401(k), Social Security strategies, and estate documents, an LTC plan is crucial. That’s why we integrate Waterlily’s advanced LTC projections into our broader retirement planning process, ensuring no aspect of your future is overlooked.
COMMUNITY/PHILANTHROPY ANGLE
Supporting Our Community’s Seniors
We believe LTC education shouldn’t be limited to those who can afford large policies. Part of our commitment is to share educational seminars, especially in partnership with local senior centers. We use Waterlily’s free or subsidized version for underprivileged families in our community, helping them understand care costs and resources available. By planning together, we hope to ease the burdens many face late in life.
WAYS TO WEAVE IN REGULATORY ELEMENTS FOR ATTORNEYS/ESTATE PLANNERS
Medicaid-Planning Emphasis
If you’re concerned about possibly needing Medicaid in the future, predictive insights can indicate whether you should consider trusts, spend-down strategies, or other legal tools. Our firm works closely with Waterlily’s data to guide these long-range decisions.
Legal Authority & Power of Attorney
LTC situations can quickly become complicated if a loved one loses capacity. That’s why establishing a durable power of attorney and advanced healthcare directive is essential. Combined with Waterlily’s forecast, you can better outline who will handle finances and make care decisions if the need arises.
LONG-FORM STORYTELLING: A PERSONAL ANECDOTE
EXAMPLE
A Personal Experience with LTC
Several years ago, my own mother unexpectedly needed round-the-clock assistance. We realized how underprepared we were. Had we seen the numbers—a potential $80,000 annual cost for a home aide in her ZIP code—we could have arranged insurance coverage or set aside funds specifically for that purpose. Now, by partnering with Waterlily, I aim to ensure my clients never face that shock. Knowing your potential care scenario in advance is priceless.
“WHAT IF YOU DON’T PLAN?” SCENARIO
Consequences Section
Financial Depletion – Rapidly draining savings or selling assets below market value.
Family Burnout – Adult children juggling careers and caregiving, leading to emotional strain.
Limited Care Options – Resorting to whichever facility has openings rather than your preferred choice.
Higher Premiums – Waiting can mean paying thousands more in insurance or even being uninsurable.
Encourage readers to prevent these pitfalls by taking Waterlily’s quick assessment.
Feel free to grab entire sections or just single paragraphs/headings from this library. Everything is fully editable to match your brand’s voice, style, and layout—whether that’s bullet points, narrative paragraphs, or bold callout boxes.
The ideas here span a wide variety of styles, depth, and themes. Use them to:
1. Enrich your existing LTC page with fresh headers (e.g. Myths, FAQs, Case Studies)
2. Add interactive elements like quizzes or checklists
3. Deepen your educational content with glossaries or cost breakdowns
4. Build narrative flow through personal stories, case studies, or philanthropic angles
Each piece is designed to work on its own or as part of a cohesive, scroll-friendly landing page. The goal is to give you a rich set of building blocks so you can quickly create an LTC-focused experience that resonates with your audience—powered by Waterlily’s AI-driven insights.
