Enhancing Long-Term Care Planning with Waterlily
Home health agencies and care facilities use Waterlily to provide personalized long-term care predictions, financial clarity, and policy insights. By subsidizing access to Waterlily, providers help clients make informed decisions, reduce financial stress, and differentiate their services in a competitive market.
Reduce Liability for Advisors
By creating LTC plans, advisors demonstrate their due diligence, significantly reducing liability risks. Waterlily ensures advisors can:
• Show they educated clients on risks and solutions.
• Mitigate potential lawsuits related to financial mismanagement.
Drive More Financial Product Sales
Waterlily empowers advisors and agents to educate, motivate, and guide clients to fill coverage gaps, boosting LTC, STC, life insurance, and annuity sales.
Group 1: Traditional Policies
• Long-Term Care (LTC) Insurance
• Short-Term Care (STC) Insurance
Group 2: Hybrid Policies
• Life Insurance with Accelerated Benefits for LTC
• Asset-Based Hybrid Policies
Group 3: Annuities
• Standard Annuities
• Annuity-Based Hybrid Policies
How Waterlily Drives Sales:
• Our customers report that 45% of their clients and prospects who use Waterlily decide to purchase annuities or insurance, an 11,100% increase over baseline sales conversions.
• Simplifies LTC discussions for advisors, making them confident experts.
• Enables faster sales with transparent and user-friendly tools.
• Builds trust with unbiased, educational guidance, reducing sales friction.
• Helps evaluate and can justify larger policies with greater coverage.
• Streamlines advisor adoption with easy-to-use software.
• Qualifies prospects using personalized insights like net worth and care preferences.
Acquire More Assets Under Management (AUM)
Waterlily strengthens wealth advisors’ strategies to grow AUM by showcasing personalized planning and earning client trust.
Key Benefits:
• Attracts prospects and converts them into long-term clients.
• Encourages existing clients to allocate more assets for LTC funding.
Retain AUM by Shielding It from LTC Costs
Advisors protect their managed assets by helping clients prepare for LTC costs, reducing the risk of depleting AUM due to unexpected care expenses. This also safeguards potential inheritances, building trust with the next generation of clients.
Simplify Rate Action Analysis
When insurance carriers adjust premiums or benefits, Waterlily provides clarity, helping clients:
• Understand and evaluate their options.
• Appreciate the value of their policies, even after changes.
• Maintain confidence in their advisors and carriers.
Generate Demand for Estate Planning
Waterlily identifies estate planning gaps, driving 18% of users to take action:
• Advisors can refer clients to estate planners for additional revenue.
• Estate planners use Waterlily insights to attract new clients.
Support Policyholders Pre-Claim and On-Claim
Waterlily helps both pre-claim and on-claim policyholders plan for LTC needs:
Pre-Claim Policyholders:
• Identify coverage gaps to purchase additional products.
• Create cost-effective plans to stretch policy benefits.
• Facilitate family planning for caregiving roles.
On-Claim Policyholders:
• Plan for future care needs and fill coverage gaps.
• Explore financial tools like reverse mortgages.
• Minimize care costs through informed decision-making.
Retain AUM After a Client Passes Away
Waterlily engages adult children in the LTC process, showing them the advisor’s dedication to protecting their inheritance. This builds loyalty, encouraging them to retain the advisor’s services after inheriting wealth.
Enhance Executive Benefits
Offer Waterlily as a premium executive benefit, strengthening financial plans while boosting insurance sales.
Elevate Group Benefits
Waterlily integrates with voluntary benefits programs, enhancing LTC coverage options and employee satisfaction.
